

Inspired by the sinuosity of Brazil’s robust nature, the brand transcends a strong personality. Elegant and modern, PRASI is composed of hand made gold pendants, chains, rings and earrings with precious stones that are dynamic to be worn from day to night, making it an exceptional statement piece.
Yellow, green, rose and white gold are all studied for the most beautiful effect. Links weaved together make exquisitely handmade bicolor gold chains that yield to the contours of the neck they encircle, falling at the front to hold tricolor pendants encased in sensuous curves. All pieces are soft-finished with clean, rounded lines just like in the wood of exceptional Brazilian furniture of the 1960s.
Gold jewelry has set the standard for ages. PRASI’s passion for gold and the predominant use of this metal casts its luster throughout the brand's collections. The jewels are handcrafted in a work that originally was done only by special goldsmiths called scatolai in Italy. Such work consists of a very special technical skill that was imported to Italy at the beginning of the 1900s. It results in a mosaic of contrasting color gold plates that creates patterns and prints on the pieces for a distinctive and exclusive design.
PRASI’s love for Brazilian modern design has been infused into the brand’s jewelry. The philosophy underpinning its conception was inspired by people who pointed the way to modern architecture and art in the country by creating timeless works.
Rio de Janeiro-born friends Helena and Mariana have long shared a passion for fine jewelry, and wanted to turn their vision into a reality. They work to integrate beauty, quality, and history into the jewelry, so as to create items that can keep their significance over time. Helena studied Industrial Design and graduated from Studio Berçot in Paris. At a very young age, she founded a women’s fashion label called Etoiles. Mariana worked in the fashion industry for a decade before launching her loungewear label, Paul & Mary.
PRASI is designed in Brazil and produced in Italy and Brazil.